Paid Social Media Advertising vs Organic Social Media: Myth Busting

Social media marketing has become a very important part of every brand’s marketing strategy. Existing social networks constantly enhance their platforms while new ones emerge. With new trends, the social media landscape is changing and evolving. That leads to shrinking of organic reach as leading networks increase the use of their paid channels to monetize platform investment.

But let’s take a step back and first clarify what’s organic and what’s paid social media.

Organic social media is the use of social networks – Facebook, Twitter, YouTube, Pinterest, Instagram and Snapchat – alongside with (free) publishing tools to build a social community, interact with it, share posts and respond to customer comments and messages.

Paid social media is using the paid option these social networks offer to boost the reach of posts, ads and videos, or sponsored messages based on a specific user profile e.g. demographic. These type of social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis, and also allow for use of measurement that shows the path to conversions, transactions and sales.

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facebook ads b2b lead generation

Turning Up B2B Lead Generation Volume with Facebook Ads

Lead Generation is crucial in B2B marketing. They are a source of prospects, and eventually customers by which businesses can increase revenue and grow. While it might not be obvious because Facebook is not a “business” tool like LinkedIn is, you can still leverage advanced targeting techniques and its 1.86 billion monthly active user base. Because of this, Facebook is one of the most powerful tools to use for B2B Lead Generation in order you increase awareness about your products and grow prospective clients.

However, for that to happen, you must optimize your Facebook Ads for B2B lead gen. You can use following techniques to achieve this goal. Here’s how to go about it.

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