facebook ads b2b lead generation

Turning Up B2B Lead Generation Volume with Facebook Ads

Lead Generation is crucial in B2B marketing. They are a source of prospects, and eventually customers by which businesses can increase revenue and grow. While it might not be obvious because Facebook is not a “business” tool like LinkedIn is, you can still leverage advanced targeting techniques and its 1.86 billion monthly active user base. Because of this, Facebook is one of the most powerful tools to use for B2B Lead Generation in order you increase awareness about your products and grow prospective clients.

However, for that to happen, you must optimize your Facebook Ads for B2B lead gen. You can use following techniques to achieve this goal. Here’s how to go about it.

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No One Clicks Your Banner Ads? Let’s Change That.

Banner Ads Image - Get More Clicks

While banner ads may seem like a great opportunity for you, you’ve probably noticed that it’s rare to get click throughs. And, trust us when we say this, you’re not alone! Internet users have become increasingly weary of banner ads over the years and learned to simply block them out when visiting sites. So, it’s no wonder click through rates from banner advertising has diminished.

We’ve set out on a mission to figure out exactly why people are ignoring them and how to fix that.

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