Setting goals and executing with social media marketing

While at SXSW, Chris Winfield and I had our presentation on “Social media marketing for your business.” My biggest focus for the presentation was to help people realize the power of creating a plan, setting goals, and executing them. Overall, creating a marketing plan or strategy should not just involve trying to get some traffic or a few links. There needs to be an end result that helps the business bottom line, like getting new users.

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