We work with a lot of E-Commerce businesses and while many have a standard checkout funnel, many businesses have a very custom conversion funnel based on the goals of the business. Nonetheless, the basic concepts of a conversion funnel are pretty standard and straightforward.
Obviously, at first, the goal is to generate customers into the top of the funnel, this means you need to generate visibility and awareness. Once you have gotten them to the site, you need to make it really simple to find the products they are interested in, which can be through category pages or a specific product you offer. As customers make their way through the site, it’s always a great idea to find ways to capture email addresses. Once you get people into the checkout process, it’s important to make the purchase process clear and concise, without forgetting to get key information, and convert these people into paying customers.Read More›