PPC & SEM Campaign Management
Pay Per Click (PPC) marketing is a main focus for us here. We believe in creating highly profitable ad campaigns using Google Adwords and Bing Ads. Our team will work with you to create a baseline for your KPIs (e.g. ROAS, CPA, etc.) and then come up with a plan to reach those target metrics.
We like to get into the details with you right away. We want to understand who your target market and customers are, the demographics, and what they search for. More importantly, we learn about your business, where you make money, and your profit. This unique approach allows us to spend advertising dollars in Adwords and Bing Ads effectively and profitably.
PPC Campaign Management & Optimization
Our team will review your pay per click marketing campaigns and audit them to find areas to optimize and improve them. We will review keywords/key phrases, quality score, ad copy and creative, tracking, keyword matching options, keyword negatives, and much more. We will focus on the items that will improve campaign performance and get the most out of your ad spend.
We want to make sure you are not over-bidding for keywords hurting ROI and under-spending where we can drive more volume. We understand bid management tactics and implement them to ensure you can get the best returns and increase your ROAS/ROI.
If you haven’t even started spending dollars on Google Adwords of an pay per click search network, we can help create your accounts for you. Our experts will research your market and come up with the keywords necessary to start your campaigns, create ad groups, and create search ads. Your campaigns will start off optimized and we will continue to optimize them using our bid management and campaign optimization processes.