The process around online advertising has changed a lot over the last decade. Gone are the days of IOs and tedious back-and-forth that came with old school ad buying and programmatic advertising has now become the most dominant form of display advertising. Ad placement is guided by artificial intelligence, real-time bidding, and automated decision-making when purchasing ad space online. Someone can use these to target a specific audience, and leveraging their knowledge of programmatic advertising can be helpful when it comes to managing an online marketing strategy. In 2016, eMarketer had projected digital display ad spending to exceed $22 billion, up from $10 billion in 2014, just showing how important it has become. Here are some tips to get you started to best utilize your data, and find the best strategies to reach your target audience.Read More›
Social media marketing has become a very important part of every brand’s marketing strategy. Existing social networks constantly enhance their platforms while new ones emerge. With new trends, the social media landscape is changing and evolving. That leads to shrinking of organic reach as leading networks increase the use of their paid channels to monetize platform investment.
But let’s take a step back and first clarify what’s organic and what’s paid social media.
Organic social media is the use of social networks – Facebook, Twitter, YouTube, Pinterest, Instagram and Snapchat – alongside with (free) publishing tools to build a social community, interact with it, share posts and respond to customer comments and messages.
Paid social media is using the paid option these social networks offer to boost the reach of posts, ads and videos, or sponsored messages based on a specific user profile e.g. demographic. These type of social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis, and also allow for use of measurement that shows the path to conversions, transactions and sales.Read More›
Lead Generation is crucial in B2B marketing. They are a source of prospects, and eventually customers by which businesses can increase revenue and grow. While it might not be obvious because Facebook is not a “business” tool like LinkedIn is, you can still leverage advanced targeting techniques and its 1.86 billion monthly active user base. Because of this, Facebook is one of the most powerful tools to use for B2B Lead Generation in order you increase awareness about your products and grow prospective clients.
However, for that to happen, you must optimize your Facebook Ads for B2B lead gen. You can use following techniques to achieve this goal. Here’s how to go about it.Read More›
While banner ads may seem like a great opportunity for you, you’ve probably noticed that it’s rare to get click throughs. And, trust us when we say this, you’re not alone! Internet users have become increasingly weary of banner ads over the years and learned to simply block them out when visiting sites. So, it’s no wonder click through rates from banner advertising has diminished.
We’ve set out on a mission to figure out exactly why people are ignoring them and how to fix that.Read More›