Social Media

13
Sep

If a post goes up on Twitter or Facebook, and no one is around to engage with it, does it still make a sound? Not if you’re trying to build up a brand it doesn’t. Whether your social media efforts are for personal or professional gain, they still require a certain amount of -- well, effort. And, unless you’ve got a lab in your basement that manufactures that elusive commodity known as free time, you probably don’t have either the appetite or the ability to expend effort without ...

11
Apr

Social Media ROI Presentation from SMASH at USC

On Thursday of last week, I had the opportunity to present at SMASH (Social Media Advanced Skills Huddle) at USC. What I was really excited most about was the fact that we had many of the Master in Human Behavior students in attendance at the conference and was great hearing their thoughts and insights around Social Media. I presented on Social Media ROI and while my presentation is below I thought I'd share a few highlights: 1. Create Goals and a Plan: I really do believe that before starting any campaigns and worrying about the tools to track ROI, you need ...

26
Feb

Well, it turns out that Facebook has included all of the meta data and thumbnail info for the like button around the web. This is great news for publishers as it gives the content that we and/or our users "like" more visibility in the Facebook stream. Along with that, it will likely greatly reduce the clutter that we see from around the web with share implementations, many publishers still have the facebook share and like button on their site. Time to clean up your UI! I noticed the change this morning when I liked a TechCrunch article by Alexia ...

24
Jan

One of the most interesting things I've been studying over the last year has been the power social design and network effects. Even though many of us have used Social Media for quite sometime, it has typically been what I would call a disconnected and fragmented system of communication. Now, of course, I have to make a statement like that to catch your attention, but, really, is it that far off? Lets think about this for a second, how many of the conversations we have daily are disconnected ...

02
Aug

Digg 4.0: Is it coming sooner than expected?

Last week I was working with someone and showing her the ropes of social media marketing and other general topics. I had showed her how to sign up for Digg, StumbleUpon, and various other Social Networks, but, we stumbled on the fact that they are no longer accepting new sign ups because the new digg is coming. Here is a screenshot from the sign up page. You'll see they are asking users to submit their email addresses and get notified when the new digg launches. Along with that, user profile settings ...

22
Mar

While at SXSW, Chris Winfield and I had our presentation on "Social media marketing for your business." My biggest focus for the presentation was to help people realize the power of creating a plan, setting goals, and executing them. Overall, creating a marketing plan or strategy should not just involve trying to get some traffic or a few links. There needs to be an end result that helps the business bottom line, like getting new users. I covered a lot of examples of how to create Thick that. From detect spy software own heaven ...

18
Jan

I've been on this huge kick of creating visibility for products online lately. All I can think about is how to gain visibility for an online brand. Along with that, I've been really interested in two other things: Local and Location Aware applications. I've had my eye on Yelp for a bit, but even more so lately as the mobile market is growing. But, even more than Yelp, I'm a huge fan of foursquare since I jumped on the bandwagon back at SXSW. Something I really like is that, like any smart business, they are adapting the product to the ...

19
May

So today I was going on about my business when I got like 10 sms messages in a row from Twitter. For no absolutely reason at all either. Then I was like...what the heck is going on? So I looked at who I was getting the text messages from and realized, these seem like people that I would have notifications on for. But, wait a second, I haven't turned on mobile notifications in a LONG time. I guess Twitter is at it again! So, I logged into my mobile settings and saw Figured people there's re-locate time ...

12
May

Twitter taking the Social out of Social Discovery

The most trending topic on twitter right now as I am writing this post is #fixreplies. It is shocking to me that after weeks of proclaiming that twitter is all about social discovery, we see the biggest Bonehead Decision that twitter could have made. There are posts from around the industry talking about Twitter putting a Muzzle on your friends. Originally, by default, twitter would not show you the @replies sent to other users until you went in and made the change under Settings -> Notices. Apparently, this caused confusion to many ...

05
Mar

Twitter integrates search into main site

Well, there has been talk about Twitter integrating its Search functionality into their main site. It turns out the twitter team was testing this out and it has now integrated into the main site, with some pretty interesting functionality. Trending in Main Navigation On the home page, twitter has integrated the latest Trends as a menu item in the main navigation as a drop down. Twitter Search Results Clicking on a trend will pull up the new twitter search page. Here is the search results for Watchmen (update: If you haven't gotten the new ...