SEO

04
Aug

Save Time Guest Blogging, List Away

If you are doing SEO of any form, you'll know one of the biggest and most important challenges is finding links. A quick and easy way that I recommend to companies that I work for or with is to guest blog on various sites. It's even better when you know about a site like Ranker, where it's extremely easy to create content and links that not only have an SEO benefit, but also, a traffic benefit to your site. I've watched Ranker create a fun and easy platform for the creation of lists of all times, from

05
May

At SMX West, Adam Audette mentioned that he had some success with the canonical tag and that in some cases he noticed that the canonical tag had been much more effective. It stuck in my head for a few months and I've been looking for an opportunity to test this out. Also, at SMX West, I talked about some of the gains that we saw because of finally implementing the canonical tag the right way. Trust me, it took a few tries to get it right! As it turns out, I've been moving my personal blog to the Visible ...

03
May

SEO Basics for UCLA x425

Last Tuesday, I had the opportunity to guest speak with Richard Knafelc to the UCLA x425 extension course on SEO and Social Media for communications professionals thanks to Erik Deutsch. I love teaching and it was a great opportunity to do so, on my favorite topic of course. We covered a lot of the basic principles of SEO from keyword research, to on-page SEO tactics and link building. The class also had some really good questions for Richard and I around things like Reputation Management, how Social Media helps SEO, etc. Here is my presentation that I gave the ...

08
Feb

Sometimes SEO isn't all it's cracked up to be. You work your ass off, you do what you have to do to get things done, and you buy people drinks. Whatever the case may be, it seems like we are gluttons for punishment, we keep going back to the well. The work we do pleasures us so much, we are like a crack fiend waiting for their next high. People LOVE search and do SEO are possibly the most passionate group of people that I have ever ...

01
Feb

Every time I write a requirements document for SEO, I make sure to address Usability and Information Architecture. I like to think that Google will reward sites that do have good Information Architecture because it is mostly always search engine friendly designs that support crawlability and indexing. This is usually the reason I spend a lot of time with the User Experience team or UX designers, because working closely with them will only help influence a search engine friendly design built into the product requirements. I'm not going to ...

12
Oct

Thanks to Erik Deutsch, I had the opportunity to speak to a great class at UCLA tonight about SEO and Social Media for Communications Professionals. var docstoc_docid="57246239";var docstoc_title="SEO & Social Media for Communications";var docstoc_urltitle="SEO & Social Media for Communications";SEO & Social Media for Communications

16
Aug

AJAX & SEO: A strategic approach to rankings

Dealing with the limitations of AJAX and Flash can be an SEOs worst nightmare. There are so many issues that come into play & usually you can deal with many AJAX SEO issues by developing Progressively Enhanced code. While, I've written about how to address crawling and indexing with AJAX and SEO. I wanted to take a little bit of a deep dive into this again, along with the bigger issue, ranking. The URL Problem: As the web becomes more and more dynamic, especially with the introduction of the stream, real-time updates, etc., the ability to crawl and index that ...

29
Jul

I've always been a big fan of quick page load times on sites from overall User Experience standpoint. But, ever since Google announced that they were using site speed in web search ranking I have become a big time stickler about this. After watching this for the last couple months, I've realized that my peskiness about the whole thing warranted just cause. Proving that Site Speed is directly correlated Pages Crawled I tend to keep an eye on Google Webmaster tools to see any blips in crawl rate, pages crawled, etc. I don't want any big issues to show up that ...

02
Feb

I've had a few colleagues and friends lately ask me about Google's real time search results since they launched real time search about two months ago. To some of you, this might be an obvious post, as Rae from Outspoken Media pointed out with her post about Google enabling real time spam. I was then alerted by a friend that apparently Google is filtering people based on relevance and followers and all that jazz. He pointed to an article talking about how Google ranks tweets. Which the author talks about hashtags, followers, relevance and all ...

11
May

12 Seconds of SEO from GeekOut ’09

Sean Percival and I decided that we would give the crowd 12 seconds of SEO and show everyone why we are really geeks at the GeekOut '09. We are 2 of VERY few there that could truly say #iamageek. GeekOut09: Why #iamageek on 12seconds.tv