Many companies completely forget to include the following viral strategies or they are simply looked over. The sad truth is that these strategies are almost always EXTREMELY simple to implement. 1. Add to Favorites: One of the easiest tools and effective tools for getting people to come back to your website. There are typically pre-written scripts or scripts easy enough to implement. A must have to start with... 2. Recommend / Email to a friend: Not allowing your customer a route sending your website off to his friends or co-workers could lead to a ...
Yesterday night I had a conversation with a friend of mine that I hadn't seen in a long time and it has inspired me to write a post about networking. I have found that over the last couple years and as I get older, how powerful and valuble networking really is. I have attended conferences and networking events since around 2002 and never really found value in this until around 2004. Granted, I was just barely learning the ropes and very "green" at the time, but I had no idea the value of networking almost 5 years ago. ...
Really understanding the value of good links and viral marketing seems to be a common struggle for many companies. This being the case, it is very easy for these companies to lose out on a lot of opportunities for link building or even linkbait types of opportunities. Capturing links through a means of viral traffic and linkbait is critical to becoming a leader in a specific industry or even a niche within it. Also, if done correctly, this can put you in a position to rank highly or even at the top of most SERP's. One of the ...
I really want to focus right now on how to focus blogging on not dollars, but your customers. So, to start, I want to tell you what this WILL NOT be about: Blogging to Make Money, Blogging to be an expert and Blogging for leads. The reason I am putting this out there is to really focus on how to blog to interact with customers/end users. In the interest of who does a good job of this, we can look at a couple companies that do a great job of doing this. Microsoft does this with channel ...
After receiving a book about Creating Customer Evangelists, I was inspired to re-visit a post I had written a while back on the new generation of Word of Mouth Marketing (WOMM), Viral Marketing and Evangelism. Currently we live in a very technological and extremely different world than even as little as a 2-3 years ago, let alone a decade. It seems as though the traditional marketing years are losing their dominance rather quickly. Although, it is true, the traditional marketing strategies will never go away. The question we really need to ask ourselves is difficult as we are ...
SEO has lately been a plethora of information about Linkbait, tricking engines, social marketing and such and I wanted to post something in my mind that really takes me back to what got me into SEO, using my creative side and copywriting for the search engines. After all, I still believe content truly is king. These may or may not impact your overall SEO performance intentionally, but it will increase conversion and possibly indirectly affect your rankings in the SERP's. Here are a few factors that I have found to be HIGHLY important when writing good content or copy: 1. Talking to ...
An article from SearchEngineLand.com by Danny Sullivan was released today in response to Jason Calacanis' statements in regards to SEO's. Personally, I was infuriated when I read this because it is a generalized statement that was made with no factual content. Today, again Jason made another ill-advised cheap shot and it got major heat. In reality, I could go on a really lengthy tangent of why an entire industry is mad and why he is only hurting himself, but Danny wrote a great article and it deserves to be read. Here is the link from Search Engine Land:
So, by far the greatest marraige proposal I have seen to-date and the great reaction I have seen to date so I had to blog about it...here is the link to the video proposal by SEOMoz's own Rand Fishkin and the link to the reaction is below! The Proposal: http://www.ifilm.com/video/2820143 The Response: http://www.ifilm.com/video/2820607
I was going through my recent newsletters and blogs today when I came across an article about the battle between the two. Personally, I do not think there is a debate and it is almost irrelevant to compare the two. It is like comparing apples and oranges. I mean, truthfully in the end one can aid the other, and depending on the funding that your organization has for marketing and advertising purposes, you should be doing both. Granted, there are some points that you can use to determine which option that you should spend more time on when first starting out ...
Brandchannel.com reported their Top Brands of 2006, you can take a look at the article here, http://brandchannel.com/start1.asp?fa_id=352. Interestingly enough in the Global top 5 and in the US/Canada top 5, 4 of them are Technology companies. While the Global list is topped by Google, in the U.S. and Canada we see that Apple takes the top spot! I guess they are selling a few of those Macbook's and iPod's!
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