Blog

18
Feb

I could go on and on for hours about how people abuse relationships because I am sooo passionate about the topic. Within Internet Marketing, I have developed some solid relationships with and would work with them, partner with them, and/or hang out with them at the drop of a dime. The problem here is that there are people that don't understand there is big difference between someone that is a contact vs. someone that you have established a relationship with and the value of that relationship. Relationships versus Contacts: Quality is the key I'm a networking machine and I like to meet ...

06
Feb

I was listening in on Office Hours on WebmasterRadio.fm today and the question came up of how to find the referrer URL from StumbleUpon to your site. When you look at Google Analytics the referrer shows up as refer.php or toolbar. This won't take you to the page that refers to your URL, similar to how digg would do something like /movies/some-movie-specific-url. It is a little bit of a process to figuring this out and also keeping in mind that a large percentage of StumbleUpon users view new pages via the Stumble button. This will show ...

04
Feb

When you are working at an organization that doesn't have the right analytics, its painful. This also goes for working with clients that don't have the money to buy an analytics package like Omniture or WebTrends. I've been through this on both sides of the organizational and the client side as well. (A couple times it was even my fault! Ooops, my bad! :P ). It is important to understand that not providing metrics and/or reporting or being able to measure certain aspects of your job and/or client work is going to have a negative effect on your overall performance. Before ...

26
Jan

I have been in SEO and Internet Marketing for some time now and I can't tell you how many sites I have worked with or seen that have come to me after launch and said "I need SEO now!" Heck, I was even victim to that when I was tasked with my first major web project. I worked on getting a site built, did all the research, but didn't think about SEO or Internet Marketing until after the fact, and it really was much more painful that way. The pain of launching a site and then worrying about Internet Marketing efforts ...

25
Nov

4 Main Reasons you should be linking in Blogs

We create blogs with tons of great content and we base our content on Social Media that attracts a link or two. (Boy, isn't that the understatement of the year!) We rely on this content to create user engagement and get people to keep coming back. But something that is also just as important as creating great content, is knowing when to link to internal and external resources appropriately. User Experiences and Topic Depth Linking to external resources in blogs and articles creates that richer and more complete user experience. Doing so provides the user reading an article more depth and coverage ...

16
Nov

Another PubCon in the books! We are all a little bit tired, a little bit wired (at least I am! Still!), and/or missing it already (which again, I am!). Either way, I am pretty sure I can speak for most when I say, it was a great time had by all. The great topics discussed: Being an Effective SEO within your organization - Our panel seemed to be a hit with the audience! I couldn't be happier about the crowd, the other panelists, and the experience overall. Oh, and also, Lisa Barone highlighted what an epic dork I am in ...

22
Sep

My thoughts on Twitter being a useful tool

When I started on the path of using Twitter, it was fairly easy getting used to keep in touch with people, albeit, a bit like a stalkers dream! (not that i am a stalker! I swear!). I was led into it by a former collegue at PayPal, Mark Trammell. I kept hearing him talk about it, and me being the early adopter I am, I figured I'd give it a whirl! (no pun intended). Signed up, added about 20-30 people and I was tweeting! (Probably more than some people ...

27
Aug

With the "Web 2.0" world that we live in, companies are inclined to create "snazzy" new AJAX experiences for users. I have been dubbing this the AJAX Dilemma lately because organizations/companies/website owners are creating sites that are not accessible and SEO friendly. They are risking crippling their businesses in the areas of search traffic by not planning SEO into the lifecycle of the product.  Ensuring there is a Non-Javascript experience for search engines and accessibility is not a new practice. Creating sites using "Progressive Enhancement" and using "Unobtrusive JavaScript" has been around for quite ...

13
Jul

Thanks Facebook for stripping me of your service

The most random thing happened to me last night and I am not sure how it happened. I went to login to my Facebook account last night and next thing I know I get the following message: "Your account has been disabled by an administrator. If you have any questions or concerns, you can visit our FAQ page here." The thing that really gets me is not one piece of communication from Facebook to the user, in this case, me other than at the login screen. ...

07
Jul

When I started learning about SEO and the role it can play for any business, whether small or large, there was one quote that put it all into perspective. It was a business meeting that I was having with the owner of our company at the time and he said to me: "We have to find a way to position ourselves so people find us and not us going out finding people." Well, those words really inspired me to search for the answers to this, which ended up being search marketing. (no pun intended on the search comment, I swear!). Businesses ...