Social media marketing has become a very important part of every brand’s marketing strategy. Existing social networks constantly enhance their platforms while new ones emerge. With new trends, the social media landscape is changing and evolving. That leads to shrinking of organic reach as leading networks increase the use of their paid channels to monetize platform investment.
But let’s take a step back and first clarify what’s organic and what’s paid social media.
Organic social media is the use of social networks – Facebook, Twitter, YouTube, Pinterest, Instagram and Snapchat – alongside with (free) publishing tools to build a social community, interact with it, share posts and respond to customer comments and messages.
Paid social media is using the paid option these social networks offer to boost the reach of posts, ads and videos, or sponsored messages based on a specific user profile e.g. demographic. These type of social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis, and also allow for use of measurement that shows the path to conversions, transactions and sales.Read More›