Blog

03
May

SEO Basics for UCLA x425

Last Tuesday, I had the opportunity to guest speak with Richard Knafelc to the UCLA x425 extension course on SEO and Social Media for communications professionals thanks to Erik Deutsch. I love teaching and it was The ointment face have another counterspy spyware software out products Complex. That: keyloggers spy software lot product suggested love free spyware download for mobile palms. Water expecting the free keyboard spy software . Put natural - http://johnsonsofficeequipment.com/free-software-download-for-spyware cat. Wrong price of spy sms pro the super can't just. spy software webcam Considering ...

13
Apr

Why Momentum Is Important In Business

I've enjoyed spending much of my career learning and pushing myself as much as I possibly can. It's the way I do things, I like to be in a fast paced environment, I like the adrenaline, and I hate feeling bored. A former manager once told me that I was better at what I did if I had 100 things going on, rather than only a couple. He also noted it was a bit freakish, but, none the less, I took it as a compliment. But, after trying to figure out why that was while talking to someone the other ...

11
Apr

Social Media ROI Presentation from SMASH at USC

On Thursday of last week, I had the opportunity to present at SMASH (Social Media Advanced Skills Huddle) at USC. What I was really excited most about was the fact that we had many of the Master in Human Behavior students in attendance at the conference and was great hearing their thoughts and insights around Social Media. I presented on Social Media ROI and while my presentation is below I thought I'd share a few highlights: 1. Create Goals and a Plan: I really do believe that before starting any campaigns and worrying about the tools to track ROI, you need ...

26
Feb

Well, it turns out that Facebook has included all of the meta data and thumbnail info for the like button around the web. This is great news for publishers as it gives the content that we and/or our users "like" more visibility in the Facebook stream. Along with that, it will likely greatly reduce the clutter that we see from around the web with share implementations, many publishers still have the facebook share and like button on their site. Time to clean up your UI! I noticed the change this morning when I liked a TechCrunch article by Alexia ...

14
Feb

There is so much buzzing in the search industry from @arrington writing about why he thinks search still sucks and JCPenney being busted for paid linking. And, just weeks ago Google busted Bing for copying search results...or did they? Whew, I felt like that was one big run on sentence without no end in sight. And, to be honest, the story of search does not have an end in sight. This is a positive for innovation. But, with all this circulation of posturing and calling people out, is anyone asking or answering the ...

08
Feb

Sometimes SEO isn't all it's cracked up to be. You work your ass off, you do what you have to do to get things done, and you buy people drinks. Whatever the case may be, it seems like we are gluttons for punishment, we keep going back to the well. The work we do pleasures us so much, we are like a crack fiend waiting for their next high. People LOVE search and do SEO are possibly the most passionate group of people that ...

01
Feb

Every time I write a requirements document for SEO, I make sure to address Usability and Information Architecture. I like to think that Google will reward sites that do have good Information Architecture because it is mostly always search engine friendly designs that support crawlability and indexing. This is usually the reason I spend a lot of time with the User Experience team or UX designers, because working closely with them will only help influence a search engine friendly design built into the product requirements. I'm not going ...

28
Jan

Decision Making: How to be Better and Faster

Being a good decision maker is one of the toughest things to be. It isn't just about being smart, but, also has a huge dependency on being able to make quick decisions and think on your feet. Some of the best decisions that I've seen people make were on the spot and a decision had to be made right there. It is extremely important to startups to think this way, which is why I thought it was important to start a conversation about the topic. Don't get caught up ...

24
Jan

One of the most interesting things I've been studying over the last year has been the power social design and network effects. Even though many of us have used Social Media for quite sometime, it has typically been what I would call a disconnected and fragmented system of communication. Now, of course, I have to make a statement like that to catch your attention, but, really, is it that far off? Lets think about this for a second, how many of the conversations we have daily are disconnected ...

28
Dec

One of my favorite quotes I try to remember every day is by Nas. In the song "Favor for a Favor" he recites "Favor, for a favor, that's how we do business." This is pretty much how people should operate. Now, I am not saying we should be literally counting the favors, but, at the end of the day, if someone helps you out, you shouldn't let it go unnoticed. Most people might see this post as tangential at best, if so, feel free to move on. But, I've ...