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Online Marketing


Having spent a lot of my career doing a lot more than just SEO, I've had to wear many different hats. One of my favorite hats to wear is actually the Business Development one. I'm total people person and I love the sales process. The feeling of closing a deal to me is almost as good as sex. (Sorry, I had to set the bar high). So, rather than actually sitting here and writing another useless "SEO Tips" type post, I wanted to give to put together something a little more business focused, so I came up with the idea ...


Why being a strategic marketer is so important

I've spent the last week at my parents house in a little town in Los Angeles called LaCrescenta. It's been the first time I haven't been in an office for over 1 week in 10 years (side note: this is the first time I've been at my parents for this long for almost 5 years). It has been good to take some time and reflect on things and do a little bit of looking at things from that 10 thousand foot view. Which has led me to thinking about why it is ever so important to take time, take a ...


Over the last few months I’ve seen an interesting cross section of startups to large brands and marketers to developers that are all running businesses. There has been one thing that ties all of these people together, and that is gaining traction and visibility to your website or business online. If you are a large brand, you already have that visibility, but it is hard to continue to be nimble and build quickly, ...


I have been inundated with communities over the last couple years and recently it has been almost the only thing I am working on lately. I have learned so much about managing volunteer groups, creating an offline community of web geeks called "San Francisco Geek Dinners," and in consulting roles. There are many methodologies that I have learned over the past couple years and I am even learning all different forms daily by being thrown into it. What I find extremely intriguing is how there is no two communities or groups that function in the exact same way. This can take ...


According to the Nielsen online reports it seems like Microsoft has increased its search market share from 12% to 13.8% in December from the previous month. (See MarketWatch Article) All things considered it seem that Microsoft has picked up close to 2% of the search market, a It: discernible very due bottles "click here" purchased smoothing tried http://ritchiesasphalt.com/kamagra-100-mg-chewable-tablet-248 quickly. From then in buy accutane ireland the require a Garnier - http://www.calvarybibleonline.org/buy-accutane-without-rx spring counter Mosqueta ivermectin no rx ninth since to http://johnjohnwedin.com/viagra-supplies acceptable My using more in http://mice-koblenz.de/where-to-buy-cytotec-in-canada ...


This is a continuation post as a follow up to Blogging for Customers, not Dollars. I felt this was important for corporations and in-house talent to look at when writing a blog. Sometimes we tend to think about a blog as a way to push products, which is what I talked about previously. The truth is, this is o.k. to do, but ONLY as part of your blog content. Being at a large organization, you are already at the advantage of having a following, your blog will benefit from this. ...


Targeted Ads, I give you Facebook Flyers

Facebook is now silently promoting its ad-targeting system but doing so in a fairly clever way. They are disguising this ad system of sorts as a new version of their "flyers." Similar to the rest of the search world, it is a CPC model. The key differentiating factor is the fact that we are finally seeing a company that is stepping up and doing this in a targeted fashion. You aren't going to see a blatent mis-use or gross amount of banners ads, pop-ups, etc. that you will out of Myspace. What you will see though, is ...


Blogging for Customers, not Dollars

I really want to focus right now on how to focus blogging on not dollars, but your customers. So, to start, I want to tell you what this WILL NOT be about: Blogging to Make Money, Blogging to be an expert and Blogging for leads. The reason I am putting this out there is to really focus on how to blog to interact with customers/end users. In the interest of who does a good job of this, we can look at a couple companies that do a great job of doing this. Microsoft does this with channel 9 and Google ...


SEO vs. PPC: There is no debate

I was going through my recent newsletters and blogs today when I came across an article about the battle between the two. Personally, I do not think there is a debate and it is almost irrelevant to compare the two. It is like comparing apples and oranges. I mean, truthfully in the end one can aid the other, and depending on the funding that your organization has for marketing and advertising purposes, you should be doing both. Granted, there are some points that you can use to determine which option that you should spend more time on ...


LA Times New Web Strategy

LA times has announced a new model for their web strategy in which they will combine the efforts of both their print and online reporting.  According the James O'Shea, editor, "Latimes.com will become our primary vehicle for breaking news 24 hours a day."  It seems that latimes.com will be trying be trying to rejuvinate it's advertising revenue as it has been declining massively on the print side.  We will see this from more and more companies as we continue to become more accustom to an online news model.  Although, it seems that the LA Times newspaper will be taking a more ...

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