I have been inundated with communities over the last couple years and recently it has been almost the only thing I am working on lately. I have learned so much about managing volunteer groups, creating an offline community of web geeks called “San Francisco Geek Dinners,” and in consulting roles.
There are many methodologies that I [...]
Evangelism about SEO in an organization and spreading the word in a “grass-roots” sort of way is something that is very hard to do. I always think about it and get excited over the fact that I can make a difference and become a “thought leader” for an organization. The truth is, the [...]
Many companies completely forget to include the following viral strategies or they are simply looked over. The sad truth is that these strategies are almost always EXTREMELY simple to implement.
1. Add to Favorites: One of the easiest tools and effective tools for getting people to come back to your website. There [...]
Todd Friesen for Search Engine Land wrote an article on this and it was, in my opinion, a great article. Many people like to “de-value” SEO and talk about how its a world full of lies and people like Jason Calacanis making all these accusations.
This article is a great depiction of the hard 5% [...]
Yesterday night I had a conversation with a friend of mine that I hadn’t seen in a long time and it has inspired me to write a post about networking. I have found that over the last couple years and as I get older, how powerful and valuble networking really is.
I have attended conferences [...]
Really understanding the value of good links and viral marketing seems to be a common struggle for many companies. This being the case, it is very easy for these companies to lose out on a lot of opportunities for link building or even linkbait types of opportunities. Capturing links through a means of [...]
I really want to focus right now on how to focus blogging on not dollars, but your customers. So, to start, I want to tell you what this WILL NOT be about: Blogging to Make Money, Blogging to be an expert and Blogging for leads. The reason I am putting this out [...]
After receiving a book about Creating Customer Evangelists, I was inspired to re-visit a post I had written a while back on the new generation of Word of Mouth Marketing (WOMM), Viral Marketing and Evangelism.
Currently we live in a very technological and extremely different world than even as little as a 2-3 years ago, let [...]
SEO has lately been a plethora of information about Linkbait, tricking engines, social marketing and such and I wanted to post something in my mind that really takes me back to what got me into SEO, using my creative side and copywriting for the search engines. After all, I still believe content truly is king.
These [...]
I was going through my recent newsletters and blogs today when I came across an article about the battle between the two. Personally, I do not think there is a debate and it is almost irrelevant to compare the two. It is like comparing apples and oranges. I mean, truthfully in the end one can [...]
