So, I wake up this morning and see a post written by Darren Slatten completely dismissing the importance of Online Reputation Management. And, I found the post a little comedic at best, so, I’ll give him a little bit of credit for that, but, one thing I won’t give him credit for is researching the [...]
Lots a brewing on the Skittles madness tonight because of they’re new “Social Media Aggregation” for their domain. The question I have is, was this a move of pure genius? Or, are they shooting themselves in the foot!
Age and Demographics to get Started:
To start with, before you start to interact with anything Skittles, they make [...]
This is a continuation post as a follow up to Blogging for Customers, not Dollars. I felt this was important for corporations and in-house talent to look at when writing a blog. Sometimes we tend to think about a blog as a way to push products, which is what I talked about previously. [...]
Since going back to Los Angeles in August, I have noticed a craze in the frozen yogurt industry. To be more specific, the number of places opening up and doing “Italian Frozen Yogurt” is unbelievable. They are popping up on every corner like Starbucks in the 90’s and Sushi restaurants shortly after. [...]
Many companies completely forget to include the following viral strategies or they are simply looked over. The sad truth is that these strategies are almost always EXTREMELY simple to implement.
1. Add to Favorites: One of the easiest tools and effective tools for getting people to come back to your website. There [...]
Really understanding the value of good links and viral marketing seems to be a common struggle for many companies. This being the case, it is very easy for these companies to lose out on a lot of opportunities for link building or even linkbait types of opportunities. Capturing links through a means of [...]
I really want to focus right now on how to focus blogging on not dollars, but your customers. So, to start, I want to tell you what this WILL NOT be about: Blogging to Make Money, Blogging to be an expert and Blogging for leads. The reason I am putting this out [...]
After receiving a book about Creating Customer Evangelists, I was inspired to re-visit a post I had written a while back on the new generation of Word of Mouth Marketing (WOMM), Viral Marketing and Evangelism.
Currently we live in a very technological and extremely different world than even as little as a 2-3 years ago, let [...]
