Archive for 'Branding'

Business Ethics & Mistakes you should avoid!

Posted 22 July 2009 | By Tony Adam | Categories: Branding, Networking | 9 Comments

As an individual that works very hard at maintaining relationships and attempts to help anyone at anytime he possibly can, I see some pretty interesting mistakes that people make, DAILY! Sometimes, I have to admit, I’ve made the mistake of burning a bridge or two at past companies, just by the simple fact of not [...]

Online Reputation Management DOES matter

Posted 23 April 2009 | By Tony Adam | Categories: Branding, SEO, Viral Marketing | 32 Comments

So, I wake up this morning and see a post written by Darren Slatten completely dismissing the importance of Online Reputation Management. And, I found the post a little comedic at best, so, I’ll give him a little bit of credit for that, but, one thing I won’t give him credit for is researching the [...]

Skittles Aggregated Website, is this a Win or Fail?

Posted 02 March 2009 | By Tony Adam | Categories: Branding, Social Media, Viral Marketing | 4 Comments

Lots a brewing on the Skittles madness tonight because of they’re new “Social Media Aggregation” for their domain. The question I have is, was this a move of pure genius? Or, are they shooting themselves in the foot!
Age and Demographics to get Started:

To start with, before you start to interact with anything Skittles, they make [...]

My thoughts on Twitter being a useful tool

Posted 22 September 2008 | By Tony Adam | Categories: Branding, Facebook, Social Media, Twitter | 7 Comments

When I started on the path of using Twitter, it was fairly easy getting used to keep in touch with people, albeit, a bit like a stalkers dream! (not that i am a stalker! I swear!). I was led into it by a former collegue at PayPal, Mark Trammell. I kept hearing him talk about it, [...]

Being prepared and doing research pays off

Posted 10 March 2008 | By Tony Adam | Categories: Branding | 1 Comment

Over the past week I have seen two of the most horrific examples of why research is so important. It is what we base our decision making on in our work lives, it is how we evangelize our expertise on to others, etc. Doing the right amount of research sets you up for success.
Here are [...]