Archive for 'Advertising'

Targeted Ads, I give you Facebook Flyers

Posted 22 October 2007 | By Tony Adam | Categories: Advertising, Facebook | No Comments

Facebook is now silently promoting its ad-targeting system but doing so in a fairly clever way. They are disguising this ad system of sorts as a new version of their “flyers.”
Similar to the rest of the search world, it is a CPC model. The key differentiating factor is the fact that we are [...]

LA Times New Web Strategy

Posted 25 January 2007 | By Tony Adam | Categories: Advertising, Web | No Comments

LA times has announced a new model for their web strategy in which they will combine the efforts of both their print and online reporting.  According the James O’Shea, editor, “Latimes.com will become our primary vehicle for breaking news 24 hours a day.” 
It seems that latimes.com will be trying be trying to rejuvinate it’s advertising [...]

Advertising 2.0

Posted 06 August 2006 | By Tony Adam | Categories: Advertising, Web | No Comments

A term that I just saw in my recent readings for OMMA magazine, really got me thinking. “Advertising 2.0″….hmmph, interesting. With all the current talk about Web 2.0 on the internet, I am shocked that advertisers haven’t tried to dub this feature theirs. It’s such a catchy term that goes directly hand-in-hand [...]