Comments on: Why being a strategic marketer is so important http://visiblefactors.com/blog/404-being-a-strategic-marketer/ Online Marketing, Product Strategy Sat, 03 Sep 2011 12:34:11 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Cliff Allen http://visiblefactors.com/blog/404-being-a-strategic-marketer/#comment-524 Cliff Allen Thu, 14 Jan 2010 09:13:46 +0000 http://tonyadam.com/blog/?p=404#comment-524 There are a lot of marketing strategy processes that a company can use to develop a strategic marketing plan. But, it really comes down to making sure that every marketing program is designed to improve each customer's quality of life. Every potential customer has needs, wants, desires and problems. It's easy for everyone on the team to think strategically when we visualize those customer feelings as we add a feature, develop marcom materials, or go into a sales call, There are a lot of marketing strategy processes that a company can use to develop a strategic marketing plan. But, it really comes down to making sure that every marketing program is designed to improve each customer's quality of life.

Every potential customer has needs, wants, desires and problems. It's easy for everyone on the team to think strategically when we visualize those customer feelings as we add a feature, develop marcom materials, or go into a sales call,

]]> By: @gammill http://visiblefactors.com/blog/404-being-a-strategic-marketer/#comment-523 @gammill Wed, 06 Jan 2010 07:57:26 +0000 http://tonyadam.com/blog/?p=404#comment-523 Nice post Tony. One thing I learned from a few brilliant strategist in my Corporate days is to treat Strategy as an ongoing dialogue. This can be very difficult and frustrating for people, but to me it is the essence of 'The Pivot'. The days of 5 yr plans and annual strategies are over - success depends on the teams ability to navigate, not fixate. Someone on the team has to have the ability (and responsibility) to be in a constant state of 'strategy' - all while executing - so you see the twists and turns before they happen. Strategy matters so much more than many understand. Keep the dialogue going... Nice post Tony. One thing I learned from a few brilliant strategist in my Corporate days is to treat Strategy as an ongoing dialogue. This can be very difficult and frustrating for people, but to me it is the essence of 'The Pivot'. The days of 5 yr plans and annual strategies are over – success depends on the teams ability to navigate, not fixate. Someone on the team has to have the ability (and responsibility) to be in a constant state of 'strategy' – all while executing – so you see the twists and turns before they happen. Strategy matters so much more than many understand. Keep the dialogue going…

]]> By: tonyadam http://visiblefactors.com/blog/404-being-a-strategic-marketer/#comment-521 tonyadam Tue, 05 Jan 2010 03:21:32 +0000 http://tonyadam.com/blog/?p=404#comment-521 Kristy, your comments are spot on..."this holistic approach will become increasingly critical"...it's so true that people that don't have a holistic view of the online space will be, as you said, playing catch up... Kristy, your comments are spot on…"this holistic approach will become increasingly critical"…it's so true that people that don't have a holistic view of the online space will be, as you said, playing catch up…

]]> By: Joanna Lord http://visiblefactors.com/blog/404-being-a-strategic-marketer/#comment-522 Joanna Lord Mon, 04 Jan 2010 21:55:41 +0000 http://tonyadam.com/blog/?p=404#comment-522 Awesome post Tony. I think you make some really relevant points, especially as we roll into a New Year & many of us are searching our daily habits and asking ourselves how we can streamline our efforts and increase productivity. I must admit that often my strategy sessions end up as a byproduct of meeting a new person in the space or getting involved with a new event, and too rarely are they a result of me setting aside the appropriate time to really evaluate where I am going & how I am getting there. By taking a step back and asking yourself "where can my strategy be improved and optimized," we can see new avenues worth pursuing and ones to avoid. Thanks for the reminder Tony...great stuff. Awesome post Tony. I think you make some really relevant points, especially as we roll into a New Year & many of us are searching our daily habits and asking ourselves how we can streamline our efforts and increase productivity.
I must admit that often my strategy sessions end up as a byproduct of meeting a new person in the space or getting involved with a new event, and too rarely are they a result of me setting aside the appropriate time to really evaluate where I am going & how I am getting there.
By taking a step back and asking yourself "where can my strategy be improved and optimized," we can see new avenues worth pursuing and ones to avoid. Thanks for the reminder Tony…great stuff.

]]> By: tonyadam http://visiblefactors.com/blog/404-being-a-strategic-marketer/#comment-520 tonyadam Mon, 04 Jan 2010 20:06:14 +0000 http://tonyadam.com/blog/?p=404#comment-520 Adam, thanks... It's sooo important to know what customers wants and needs are and yet we never end up addressing them. I love when I get the opportunity to look at and figure out the wants/needs of people online, from customers to bloggers, etc... Adam, thanks…

It's sooo important to know what customers wants and needs are and yet we never end up addressing them. I love when I get the opportunity to look at and figure out the wants/needs of people online, from customers to bloggers, etc…

]]> By: ryanMoultrup http://visiblefactors.com/blog/404-being-a-strategic-marketer/#comment-519 ryanMoultrup Mon, 04 Jan 2010 20:05:35 +0000 http://tonyadam.com/blog/?p=404#comment-519 Great post! I think one of the most important things that you hit on is the fact that you need to outsource. In your post you leaned really heavily toward hiring a consultant to free up some of your time but that does not necessarily have to be the case. You can hire out for any of the tasks that take up your time on a day to day basis. Consultants are often very expensive while hiring a college student to monitor social media site, post comments, social bookmark pages etc. for you is very cheap and will free up time for reflecting on strategy. Great post! I think one of the most important things that you hit on is the fact that you need to outsource. In your post you leaned really heavily toward hiring a consultant to free up some of your time but that does not necessarily have to be the case. You can hire out for any of the tasks that take up your time on a day to day basis. Consultants are often very expensive while hiring a college student to monitor social media site, post comments, social bookmark pages etc. for you is very cheap and will free up time for reflecting on strategy.

]]> By: Kristy Bolsinger http://visiblefactors.com/blog/404-being-a-strategic-marketer/#comment-518 Kristy Bolsinger Mon, 04 Jan 2010 20:01:44 +0000 http://tonyadam.com/blog/?p=404#comment-518 One of the things I have vowed to do more of in the upcoming year is focus. Your ideas on strategic thinking fall right in line with that. Like you stated, it's easy to get caught up in the day-to-day matters of your job. That can get distracting and if you're not careful and end up pulling you in a direction which is not inline with the ultimate goals and strategies of the organization. I've also set up time on a reoccurring basis to hole up in a conference room with a big white board and note pad to "check myself"....to take a moment to elevate to that 10,000 foot view. It's been really helpful and honestly - I look forward to it every time! (Excellent for brainstorming too) Kudos on addressing this topic so well!! As the buzz around SM inevitably fades and it integrates more fully into each org. this holistic approach will become increasingly critical. Those that don't understand will be ... well ... playing catch up for quite some time! One of the things I have vowed to do more of in the upcoming year is focus. Your ideas on strategic thinking fall right in line with that. Like you stated, it's easy to get caught up in the day-to-day matters of your job. That can get distracting and if you're not careful and end up pulling you in a direction which is not inline with the ultimate goals and strategies of the organization. I've also set up time on a reoccurring basis to hole up in a conference room with a big white board and note pad to "check myself"….to take a moment to elevate to that 10,000 foot view. It's been really helpful and honestly – I look forward to it every time! (Excellent for brainstorming too)

Kudos on addressing this topic so well!! As the buzz around SM inevitably fades and it integrates more fully into each org. this holistic approach will become increasingly critical. Those that don't understand will be … well … playing catch up for quite some time!

]]> By: @adamzarlengo http://visiblefactors.com/blog/404-being-a-strategic-marketer/#comment-517 @adamzarlengo Mon, 04 Jan 2010 19:52:32 +0000 http://tonyadam.com/blog/?p=404#comment-517 “If you don't know where you are going, any road will get you there.” You are right on about getting so caught up "doing" and not necessarily having a strategic sense of why you are doing it internally and what your customers want. “If you don't know where you are going, any road will get you there.” You are right on about getting so caught up "doing" and not necessarily having a strategic sense of why you are doing it internally and what your customers want.

]]> By: Jen Lopez http://visiblefactors.com/blog/404-being-a-strategic-marketer/#comment-516 Jen Lopez Mon, 04 Jan 2010 19:44:47 +0000 http://tonyadam.com/blog/?p=404#comment-516 Thanks Tony, it's so hard to look at the bigger picture sometimes, yet so easy to get caught up in details. I vote we all start using "think strategically" rather than "think outside the box" in 2010. :) Thanks Tony, it's so hard to look at the bigger picture sometimes, yet so easy to get caught up in details. I vote we all start using "think strategically" rather than "think outside the box" in 2010. :)

]]> By: tonyadam http://visiblefactors.com/blog/404-being-a-strategic-marketer/#comment-515 tonyadam Mon, 04 Jan 2010 19:34:45 +0000 http://tonyadam.com/blog/?p=404#comment-515 so simple, so important, and yet we never take the time out to do it...something im going to do a lot more of in 2010. :) so simple, so important, and yet we never take the time out to do it…something im going to do a lot more of in 2010. :)

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