Comments on: Skittles Aggregated Website, is this a Win or Fail?

By: Jessica Gottlieb

Jessica Gottlieb — Thu, 12 Mar 2009 00:03:00 +0000

I’m not overly concerned if it’s a win, push, or fail. I’m just a Mom who has blocked the site.

In my house it’s a fail, but I’m a tough consumer anyhow.

By: Tony Adam

Tony Adam — Tue, 03 Mar 2009 04:02:45 +0000

@Kenny ya, it’s been done…but…that still doesn’t make it a good User Experience, Also, we are the tech saavy crowd that gets it, we understand what we are suppose to do and can figure it out. The general web population does not.

@Macala Thank you for asking that question, as it stands, we don’t know their demographics, but, that would be interesting to know. (P.S. You were my 200th comment, remind me that I owe you a drink!)

By: Macala Wright

Macala Wright — Tue, 03 Mar 2009 02:56:54 +0000

Tony,

Thanks for writing an insightful and well though out case study. What Skittles did was a great social media/publicity tactic, or stunt and definitely achieved “viral” status.

You asked an interesting question: “Did they hit their target market?” Well yes, if you are web 2.0, socially savvy Internet user. I would like to know what percentage that demographic makes up of their customer base. That may have been the strategy; to garner our attention? In that case, it definitely succeeded.

Saying that, I did go out and buy some Skittles today. I’d been craving them since 1AM when I tweeted it.

@Macala

By: Kenny Hyder

Kenny Hyder — Tue, 03 Mar 2009 00:02:19 +0000

*YAWN* - honestly, its a cool idea... Too bad it was already done.