SEO Basics for UCLA x425

Last Tuesday, I had the opportunity to guest speak with Richard Knafelc to the UCLA x425 extension course on SEO and Social Media for communications professionals thanks to Erik Deutsch. I love teaching and it was

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favorite topic of course.

We covered a lot of the basic principles of SEO from keyword research, to on-page SEO tactics and link building. The class also had some really good questions for Richard and I around things like Reputation Management, how Social Media helps SEO, etc. Here is my presentation that I gave the students:

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