Blog

13
Sep

If a post goes up on Twitter or Facebook, and no one is around to engage with it, does it still make a sound? Not if you’re trying to build up a brand it doesn’t. Whether your social media efforts are for personal or professional gain, they still require a certain amount of -- well, effort. And, unless you’ve got a lab in your basement that manufactures that elusive commodity known as free time, you probably don’t have either the appetite or the ability to expend effort without ...

04
Aug

Save Time Guest Blogging, List Away

If you are doing SEO of any form, you'll know one of the biggest and most important challenges is finding links. A quick and easy way that I recommend to companies that I work for or with is to guest blog on various sites. It's even better when you know about a site like Ranker, where it's extremely easy to create content and links that not only have an SEO benefit, but also, a traffic benefit to your site. I've watched Ranker create a fun and easy platform for the creation of lists of all times, from

05
May

At SMX West, Adam Audette mentioned that he had some success with the canonical tag and that in some cases he noticed that the canonical tag had been much more effective. It stuck in my head for a few months and I've been looking for an opportunity to test this out. Also, at SMX West, I talked about some of the gains that we saw because of finally implementing the canonical tag the right way. Trust me, it took a few tries to get it right! As it turns out, I've been moving my personal blog to the Visible ...

03
May

SEO Basics for UCLA x425

Last Tuesday, I had the opportunity to guest speak with Richard Knafelc to the UCLA x425 extension course on SEO and Social Media for communications professionals thanks to Erik Deutsch. I love teaching and it was a great opportunity to do so, on my favorite topic of course. We covered a lot of the basic principles of SEO from keyword research, to on-page SEO tactics and link building. The class also had some really good questions for Richard and I around things like Reputation Management, how Social Media helps SEO, etc. Here is my presentation that I gave the ...

13
Apr

Why Momentum Is Important In Business

I've enjoyed spending much of my career learning and pushing myself as much as I possibly can. It's the way I do things, I like to be in a fast paced environment, I like the adrenaline, and I hate feeling bored. A former manager once told me that I was better at what I did if I had 100 things going on, rather than only a couple. He also noted it was a bit freakish, but, none the less, I took it as a compliment. But, after trying to figure out why that was while talking to someone the other ...

11
Apr

Social Media ROI Presentation from SMASH at USC

On Thursday of last week, I had the opportunity to present at SMASH (Social Media Advanced Skills Huddle) at USC. What I was really excited most about was the fact that we had many of the Master in Human Behavior students in attendance at the conference and was great hearing their thoughts and insights around Social Media. I presented on Social Media ROI and while my presentation is below I thought I'd share a few highlights: 1. Create Goals and a Plan: I really do believe that before starting any campaigns and worrying about the tools to track ROI, you need ...

26
Feb

Well, it turns out that Facebook has included all of the meta data and thumbnail info for the like button around the web. This is great news for publishers as it gives the content that we and/or our users "like" more visibility in the Facebook stream. Along with that, it will likely greatly reduce the clutter that we see from around the web with share implementations, many publishers still have the facebook share and like button on their site. Time to clean up your UI! I noticed the change this morning when I liked a TechCrunch article by Alexia ...

14
Feb

There is so much buzzing in the search industry from @arrington writing about why he thinks search still sucks and JCPenney being busted for paid linking. And, just weeks ago Google busted Bing for copying search results...or did they? Whew, I felt like that was one big run on sentence without no end in sight. And, to be honest, the story of search does not have an end in sight. This is a positive for innovation. But, with all this circulation of posturing and calling people out, is anyone asking or answering ...

08
Feb

Sometimes SEO isn't all it's cracked up to be. You work your ass off, you do what you have to do to get things done, and you buy people drinks. Whatever the case may be, it seems like we are gluttons for punishment, we keep going back to the well. The work we do pleasures us so much, we are like a crack fiend waiting for their next high. People LOVE search and do SEO are possibly the most passionate group of people that I have ever ...

01
Feb

Every time I write a requirements document for SEO, I make sure to address Usability and Information Architecture. I like to think that Google will reward sites that do have good Information Architecture because it is mostly always search engine friendly designs that support crawlability and indexing. This is usually the reason I spend a lot of time with the User Experience team or UX designers, because working closely with them will only help influence a search engine friendly design built into the product requirements. I'm not going to ...