The process around online advertising has changed a lot over the last decade. Gone are the days of IOs and tedious back-and-forth that came with old school ad buying and programmatic advertising has now become the most dominant form of display advertising. Ad placement is guided by artificial intelligence, real-time bidding, and automated decision-making when purchasing ad space online. Someone can use these to target a specific audience, and leveraging their knowledge of programmatic advertising can be helpful when it comes to managing an online marketing strategy. In 2016, eMarketer had projected digital display ad spending to exceed $22 billion, up from $10 billion in 2014, just showing how important it has become. Here are some tips to get you started to best utilize your data, and find the best strategies to reach your target audience.Read More›
Tony Adam is Founder and CEO of Visible Factors (a Prime Rank Media, Inc. company), has been in technology since 2000 and online marketing since 2003. Tony is an entrepreneur, startup advisor, and regular speaker at many technology and marketing conferences, including SMX, PubCon and SXSWI.