Paid Social Media Advertising vs Organic Social Media: Myth Busting

Social media marketing has become a very important part of every brand’s marketing strategy. Existing social networks constantly enhance their platforms while new ones emerge. With new trends, the social media landscape is changing and evolving. That leads to shrinking of organic reach as leading networks increase the use of their paid channels to monetize platform investment.

But let’s take a step back and first clarify what’s organic and what’s paid social media.

Organic social media is the use of social networks – Facebook, Twitter, YouTube, Pinterest, Instagram and Snapchat – alongside with (free) publishing tools to build a social community, interact with it, share posts and respond to customer comments and messages.

Paid social media is using the paid option these social networks offer to boost the reach of posts, ads and videos, or sponsored messages based on a specific user profile e.g. demographic. These type of social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis, and also allow for use of measurement that shows the path to conversions, transactions and sales.

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e-commerce conversion optimization and funnel optimization

5 Tips for Optimizing E-commerce Conversion Funnels

We work with a lot of E-Commerce businesses and while many have a standard checkout funnel, many businesses have a very custom conversion funnel based on the goals of the business. Nonetheless, the basic concepts of a conversion funnel are pretty standard and straightforward.

Obviously, at first, the goal is to generate customers into the top of the funnel, this means you need to generate visibility and awareness. Once you have gotten them to the site, you need to make it really simple to find the products they are interested in, which can be through category pages or a specific product you offer. As customers make their way through the site, it’s always a great idea to find ways to capture email addresses. Once you get people into the checkout process, it’s important to make the purchase process clear and concise, without forgetting to get key information, and convert these people into paying customers.

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Top E-Commerce Trends to Watch in 2017

Every year, e-commerce trends change, whether it’s improvements in logistics, product discovery, or brand building. If you want to keep up with the times in online commerce, you have to adapt and evolve, and be more innovative and updated on trends over your competition. To benefit even more, you need to be aware of the implications; embrace the newest trends, and implement them accordingly and change the way you do business.

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Content Marketing Tactics as an Influence Building Tool

Building influence in your industry can greatly emphasize and amplify your marketing efforts. Becoming a trusted, credible and meaningful source of information and knowledge is crucial for establishing your business influence, impacting the attitude of people about your brand, and has the potential to change people’s minds and their purchasing behavior. One of the most effective ways of building influence and differentiating your brand from the pack is through the use of content marketing. We believe it actually is one of the most powerful tools that every business should include in their marketing arsenal.

Content marketing can be the means for achieving many end. It can help you position your brand as an industry leader and provide sales leads, but it can also build trust and influence among your audience.

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facebook ads b2b lead generation

Turning Up B2B Lead Generation Volume with Facebook Ads

Lead Generation is crucial in B2B marketing. They are a source of prospects, and eventually customers by which businesses can increase revenue and grow. While it might not be obvious because Facebook is not a “business” tool like LinkedIn is, you can still leverage advanced targeting techniques and its 1.86 billion monthly active user base. Because of this, Facebook is one of the most powerful tools to use for B2B Lead Generation in order you increase awareness about your products and grow prospective clients.

However, for that to happen, you must optimize your Facebook Ads for B2B lead gen. You can use following techniques to achieve this goal. Here’s how to go about it.

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No One Clicks Your Banner Ads? Let’s Change That.

Banner Ads Image - Get More Clicks

While banner ads may seem like a great opportunity for you, you’ve probably noticed that it’s rare to get click throughs. And, trust us when we say this, you’re not alone! Internet users have become increasingly weary of banner ads over the years and learned to simply block them out when visiting sites. So, it’s no wonder click through rates from banner advertising has diminished.

We’ve set out on a mission to figure out exactly why people are ignoring them and how to fix that.

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