Click-Through Rate (CTR) is one of the most important metrics when it comes to online marketing and advertising. It can be pretty difficult to increase CTR, depending on the method you use. And, increasing conversion rates can dramatically increase the revenue your business drives. These methods also differ based on the marketing channel, whether its paid or organic, or how much brand awareness you have out there. As you start to figure out what message works best for your target audience, you start to understand what makes them click, literally. Here are a few organic ways you can try:Read More›
Storytelling is an ancient form of art of telling stories as a way of social and cultural expression and activity, often accompanied with improvisation and/or theatrics. Stories have been shared for generations in every culture as a means of entertainment and education about cultural and moral beliefs and values.
Starting from Mahabharata, Odyssey by Homer, the 1001 Arabian nights tales, to the emotionally moving plays by Shakespeare, all of these masterpieces have something in common – they are timeless stories that stick with the readers long after they finish reading them.Read More›