Twitter taking the Social out of Social Discovery

The most trending topic on twitter right now as I am writing this post is #fixreplies. It is shocking to me that after weeks of proclaiming that twitter is all about social discovery, we see the biggest Bonehead Decision that twitter could have made. There are posts from around the industry talking about Twitter putting a Muzzle on your friends.

Originally, by default, twitter would not show you the @replies sent to other users until you went in and made the change under Settings -> Notices. Apparently, this caused confusion to many people, despite the help article explaining replies settings to users.

Where we use to see this:

We now see this!

<img class="alignnone" title="new replies" src=" webpage.jpg” alt=”” width=”500″ height=”187″ />

What I am wondering is how they came to this decision?! Isn’t the point of Social Discovery to discover people that share the same friends or interests that you do. Turning this feature off only negates that experience.

Personally, I would like to know how many users have made the change in their settings to receive all @ replies. Not to mention, but, I thought that’s what Direct Messages were for, to keep the conversation personal. Twitter and Social Media is about conversations and by putting this “muzzle” on as @marshallk mentioned, we are losing out on that conversation and furthermore, we are witnessing Twitter taking the Social out of Social Discovery.

Update: Since posting their note about the “small settings update,” Twitter has posted this in response to all the feedback that they apparently didn’t realize how important the social discovery aspects were to the community.

Update #2: Since this mornings chaos and feedback note Biz mentions that they have learned a lot and are working on changes to the replies functionality.